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Gucci strays into automotive sector with launch of Fiat vehicle
Italian fashion house Gucci will be showcasing its new luxury car, the Fiat 500, at the Geneva International Motor Show on March 1.
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Variety is key for luxury email segmentation strategies
Luxury brands will see increases in both sales volume and return on investment when implementing segmentation strategies into their email marketing.
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WWD measures brand success with Milestones iPad app
Women’s Wear Daily is celebrating the significant achievements of luxury brands with a digital version of its Milestones issue offered via an ad-supported iPad application.
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Frette babies customers with new line
Luxury bedding and home-goods manufacturer Frette is appealing to its customers’ inner child with a new line of baby and children’s apparel that fittingly extends the brand’s image.
Please click here to read the entire story on Luxury DailyZenith combats counterfeiting with security technology
Luxury Swiss watch manufacturer Zenith is fighting to protect its brand from counterfeiting with Prooftag’s Bubble Tag technology.
Please click here to read the entire story on Luxury DailySaks Inc., Lanvin and Calvin Klein – News briefs
Today in luxury marketing – Saks Inc. returns to black; Lanvin store push to hit Moscow; Calvin Klein to launch digital campaign to revive iconic 90’s brand.
Please click here to read the entire story on Luxury DailyHow mobile bar codes enable cross-channel commerce
With mobile bar codes, consumers can use their smartphones as a type of scanner, but one that does much more than simply show the price of a product.
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