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WPP, Mobext look for mobile sustenance in Snapchat, Shazam
With consumers spending a significant and growing amount of time on major mobile applications such as Snapchat and Shazam, ad agencies cannot afford to overlook the potential these platforms hold for their clients, a fact made clear this week by announcements from WPP and Havas Group’s Mobext.
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Kleenex cries out for caring messages in interactive Facebook effort
Kimberly-Clark’s Kleenex brand is leveraging an interactive tissue box to let users deliver Messages of Care to others as part of a campaign on Facebook that points to the power of linking social and a personalized approach, but suffers from the lack of a stronger mobile play.
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AT&T raises TV Everywhere ante with Apple Watch app, more channels
AT&T’s update of its U-verse mobile application to add more channels for viewing outside the home and to work with the Apple Watch focuses attention on the telecommunications company’s heated rivalry with Verizon for mobile-first TV everywhere programs.
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Subway Kids app showcases power of cross-marketing with Disney partnership
Made-to-order sandwich chain Subway Restaurants is leveraging a cross-partnership with Disney/Pixar for its new Kids application, suggesting that food and beverage brands should team up with entertainment marketers for exclusive mobile content.
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How Friskies outplays Wellness Natural Pet Food on social
Wellness Natural Pet Food and Friskies are each tapping pet enthusiasts on social media to promote new lines, with Friskies’ corporate social responsibility angle gaining the upper hand.
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Newsweek boosts subscriptions by opening its pages to iPhone users
IBT Media’s Newsweek publication is bringing its weekly news content to iPhone users with a new application, giving readers on mobile a sneak peek of an issue in a bid to ramp up subscriptions.
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