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WWD adds interactive platform with iPad app – Luxury Daily

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January 19, 2012

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WWD adds interactive advertising platform with iPad app
Fairchild Fashion Media’s Women’s Wear Daily is adding another platform for luxury brands to advertise through the release of its new iPad application.
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Maintaining brand image key concern for global expansion: NRF panel
NEW YORK – Maintaining a consistent brand image across all channels is the most important component of an expanding global retail brand, according to a panel at NRF’s 101st Annual Convention & Expo.
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Burberry CEO: United company vision key to brand success
NEW YORK – The brand always comes first, and fostering that culture within a label should be done through trusting, honest relationships within the company to ensure that everyone is working toward a single vision, according to the Burberry CEO at NRF’s Convention & Expo.
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Dunhill leverages London Olympians for latest Voice campaign
Menswear label Alfred Dunhill is emphasizing its British roots by dedicating its latest multichannel campaign to three of the country’s athletes that will be competing in the London Olympics.
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Four Seasons Private Residences restructures pricing options to get out of slump
The Four Seasons Private Residences in Denver has restructured its pricing system to help convince affluent consumers that a primary or second-home purchase is a good investment in today’s unstable economy.
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Prada, Dolce & Gabbana, Chanel and luxury watches – News briefs
Today in luxury marketing – Prada refutes story: Miuccia Prada slams her upcoming Met Exhibit; Dolce & Gabbana apologized to protesters in Hong Kong; Chanel plans series of Japan events; China winds up Europe’s luxury watch market.
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Best-practice tips for building an engaging Web presence on tablets
While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike.
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