Facebook is riding high in mobile right now but the company’s $2 billion acquisition of Oculus VR this week suggests it recognizes some fundamental challenges in driving further growth.
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New York Times doubles down on mobile with dedicated editors, native ads
In a reflection of how mobile is transforming news gathering, consumption and monetization, The New York Times will soon launch its first mobile product with its own dedicated editorial staff and bring native ads to mobile for the first time.
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Honda digital campaign racks up 70pc of traffic from mobile
SAN FRANCISCO — Executives from Honda and Quantasy at the ad:tech San Francisco 2014 conference discussed the importance of both paid and earned media in creating compelling mobile campaigns, with an emphasis on the latter.
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Mobile Minutes: BlackBerry, King, HTC, USC
Today in mobile marketing – BlackBerry gets U.S. government clearance for email software; King IPO: Will Candy Crash?; HTC hopes the new HTC One is the chosen one; USC Is Planning a Course in ‘Glass’ Journalism.
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Balmain times mobile ad to benefit from Rihanna news
French fashion house Balmain is playing off the buzz surrounding its spring campaign model Rihanna with an ad on Vogue’s mobile Web site.
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