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Winn-Dixie ushers in Plenti rewards to the grocery centerBy
Coalition rewards platform Plenti is expanding capability for members to earn loyalty points, now delving into the grocery space through a partnership with Southeastern Grocers.
Customers at grocery stores BI-LO, Fresco y Más, Harveys and Winn-Dixie will now be able to earn a point for every dollar spent as part of the Plenti program. Plenti will be garnering more attention by jumping into the grocery space, allowing consumers to earn rewards for everyday purchases, as coalition loyalty continues to dominate the rewards space in recent years.
Plenti of retailers
Coalition loyalty programs are gaining speed in the United States with multi-retailer programs such as Plenti, Spring and ShopYourWay substantially growing now that mobile technology has broken down geographical barriers.
Mobile is allowing U.S. loyalty programs that span a wide range of brands and retailers, rather than being specific to a certain store, to thrive after the strategy saw years of wide spread adoption in other countries. While consumers are just starting to get on board, an innovative mobile strategy can spur exponential growth for coalition programs (see more).
Plenti has drawn serious attention as it has a large database of big name retailers that garner attention from a multitude of everyday consumers. Members are attracted to the program and others like it because they can earn many points at multiple places they shop.
Southeastern Grocers customers will be able to receive one point for every $2 spent at all of its retailers, as well as bonus points for specially tagged products.
Current members can start earning by using their phone numbers in store and online or swiping their rewards cards. To register, customers can go online, on their phones or opt in at any participating retail partner.
Everyone 1,000 points translates to $10 but members can get greater value out of their points by going on Plenti’s online marketplace.
Users can access their accounts to view their points and make any changes on the Plenti mobile application.
Shopping your way
Plenti competes with a similar, Sears-owned program that is also boasting well with mobile and mobile retailers. For instance, ride-sharing app Uber further invested in rewards after its first rollout of the partnership with multi-retailer loyalty program Shop Your Way proved successful with an expansion.
There has been an influx of coalition loyalty programs emerge within the last few years as the retail market becomes more cross channel than ever. Consumers are more interested in programs that can span their interests and shopping habits, and Uber responded to this behavior by rolling out to 23 new markets (see more).
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