Wimco increases print catalog engagement with QR codes, mobile villa listings
Luxury villa rental company Wimco recently released its annual Vendôme Guide to St. Barts with a multitude of QR codes that lead consumers directly to mobile-optimized real estate listings for the first time.
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Second-tier cities most lucrative China sector: ICLP Loyalty
There are so many parts of China with different demographics, brand affinities and cultures that luxury brands often do not know where to start. Moreover, luxury brands often apply the same marketing techniques to each area, which is a mistake.
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Tiffany & Co. sparks gifting-giving dreams with print catalogs
Jeweler Tiffany & Co. is using print catalogs to help increase brand recall and get branded products in front of affluent consumers’ eyes this holiday season.
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Ralph Lauren holiday microsite ties together physical, digital brand platforms
Lifestyle brand Ralph Lauren Corp. is going the extra mile for the holidays with a seasonal microsite that features two shoppable catalogs, links to its ecommerce site and digital magazine as well as a tab dedicated to its bricks-and-mortar experience.
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Calvin Klein taps Shazam to build interactive in-store experience for holiday shoppers
Calvin Klein has teamed up with Shazam to integrate its discovery service into the fashion brand’s holiday campaign.
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Louis Vuitton, Mercedes-Benz, Lanvin and Neiman Marcus – News briefs
Today in luxury marketing – Masked thieves stole $400K worth of Louis Vuitton loot; Mercedes’ Maybach super luxury brand will die; Check out Claridge’s Lanvin tree featuring an Alber fairy; Neiman Marcus earnings climb.
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Well-designed payment pages are key to higher conversion rates
With buyer conversion rates averaging less than 10 percent, customer abandonment is an important issue for every online merchant.
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