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Will Apple’s iPhone 5 boost mobile advertising with bigger screen? – Mobile Commerce Daily

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September 13, 2012

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Will Apple’s iPhone 5 boost mobile advertising with bigger screen?
Apple’s new iPhone 5 promises to give a boost to the company’s mobile advertising business by potentially putting the smartphone in more consumer hands and giving advertisers a larger screen to create for.
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Webinar on Sept. 27: What Apple’s offense means to brands, retailers and rivals
Register for this free webinar Sept. 27 at 2–3 p.m. ET on what Apple’s offense means to brands, retailers and rivals. Hear experts from Cars.com, Forrester Research, Vibes and sponsor Mobile Marketing Association deep-dive into the issues. 
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Ben & Jerry’s taps iAd to help deliver rich brand experience
Ice cream giant Ben & Jerry’s is relying on Apple’s iAd network to help promote its products, as well as drive trial and awareness.
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Google tackles app discovery with new marketing tools
Google is aiming to make it easier for marketers to promote applications via mobile advertising with a new round of resources, including bidding tools and ad formats.
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Bloomberg aims to drive readership with new iPad app
Bloomberg has rolled out a new magazine iPad application that offers readers exclusive content, including video
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Women in Wireless celebrate mobile innovation and leadership
In celebration of the second annual Mobile Marketing Week, Women in Wireless hosted a speed networking event in eight cities.
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Lexus taps mobile game for ES push – Luxury Daily
Luxury Daily today – Lexus taps mobile game for ES push; Burberry unleashes tech expertise, heritage with new flagship launch.
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Why you should buy mobile advertising in Q4
The fourth quarter of the calendar year has always been a busy time for advertising. With Halloween, Thanksgiving, Christmas and the New Year all in Q4, it is no wonder why this quarter has always seen the busiest advertising activity of the year.
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