Will Google’s new AdWords strategy do more harm than good on mobile?
Google’s most sweeping overhaul to AdWords in several years is geared toward driving more revenue from mobile, which they could accomplish in the short term. However, these changes could also make it more difficult to optimize for mobile, something that could hurt mobile advertising more broadly.
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KFC taps SMS to bolster sweepstakes entries
KFC has rolled out a new initiative in conjunction with the upcoming Country Music Awards that incorporates SMS and encourages consumers to text-in to win a variety of prizes.
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Android edges out iPhone for smartphone ad impression lead
Android’s growth continues to drive acceleration for smartphone ad requests and impression volume, with the platform beating out the iPhone in the fourth quarter of 2012 in terms of impression volume, according to a new report from Opera Software.
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Mobile will aid 79pc of Valentine’s Day shopping: study
Mobile is expected to make purchasing decisions easier for consumers this year, according to a new report from Mojiva.
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