Will Facebook’s mobile advertising success be the social network’s undoing?
While Facebook’s push to monetize its mobile offerings is a success, the cost has been a pivot away from the social network’s core strategy as a person-to-person engagement tool.
Please click here to read the entire story on Mobile Marketer

Marketers mistakenly look beyond engagement in mobile
For a while now, mobile marketers have been discussing how to move beyond engagement with mobile, but they need not move so quickly when engagement alone can do a lot of work for a brand. As marketers struggle to prove mobile’s ROI, they should be focusing more on engagement, not less.
Please click here to read the entire story on Mobile Marketer

Blinkx acquires Rhythm NewMedia to scale mobile video  
Looking to tap into the significant growth in mobile video viewing, Internet video platform Blinkx has acquired mobile video advertising firm Rhythm NewMedia for $65 million.
Please click here to read the entire story on Mobile Marketer

RadioShack bets on mobile video to spur holiday interest
Mobile rich advertising is attracting a wide array of brands and retailers this holiday season for its ability to engage consumers, increase brand recognition and drive sales.
Please click here to read the entire story on Mobile Marketer

Mobile Minutes: HTC, YotaPhone, display ads, Audiovox
Today in mobile marketing – HTC appeals U.K. smartphone ban; YotaPhone: The genesis of a dual-screen smartphone (Q&A); Getting mobile display ads to work: Researchers say they’ve discovered sweet spot, Audiovox turns smartphone or tablet into a TV.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free