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Will click-and-collect, contextual offers spell the death of Black Friday? – Mobile Marketer

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October 15, 2014

Couple Carrying Shopping Bags in MallClick here to sign up for Mobile Marketer for free

Will click-and-collect, contextual offers spell the death of Black Friday?
As mobile’s role in shopping continues to grow – driving trends such as click-and-collect and hyperlocal offers – Black Friday’s significance could further erode, something that started to become evident last year.
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55pc of teens use voice search daily: Google
A Google study of voice-search habits among United States smartphone users across different age ranges contains lessons for marketers who fail to give the personal nature of mobile its due, leading to misinformed definitions of success.
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Michael Kors spreads World Food Day awareness with themed merchandise on Instagram
Fashion label Michael Kors is leveraging Instagram to boost its efforts for World Food Day, which includes a partnership with the United Nations World Food Programme.
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Allure, SkinBetter’s skin analysis tool brings dermatology to mobile
Condé Nast’s Allure and skin solution system SkinBetter are providing in-depth skin analysis in a new tool available online and via iOS and Android mobile applications to give consumers an at-home reference for their skincare needs.
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WWE Network launches ads, hooking Pepsi and Mattel
WWE is running advertising on the mobile version of its streaming online video network, claiming Pepsi, Mattel, Kmart and other big brands among the advertisers it has landed so far.
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