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Will Brexit usher in less innovative mobile era? – Mobile Marketer

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June 28, 2016

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Will Brexit usher in less innovative mobile era?
In the wake of Britain’s historic vote to exit the European Union, British companies could put less effort into innovating customer experiences as they are forced to focus more on moving products across borders, according to a Forrester Research analyst.
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Starbucks adds shot of mobile to personality quizzes
Starbucks is inviting Facebook users to find out which iced coffee drink best suits their lifestyles, reflecting a resurgence in popularity for mobile-optimized personality quizzes as consumers seek out quick hits of entertainment.
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Chatbots fulfill promise as 65pc of consumers interact with brands: report
Marketers have quickly adopted chatbots to better serve customers in a personalized interactive manner, and it is proving to be beneficial with one in three users engaging with financial services through chat applications, according to a report released today by the Mobile Ecosystem Forum.
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Las Vegas rolls the dice on mobile with tourism-centric influencer campaign
The city of Las Vegas has chosen eight influencers from a variety of international markets – including Mexico, Britain and Brazil – to create relevant content showcasing their favorite Las Vegas experiences and reach highly engaged mobile users.
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