Private equity giant Warburg Pincus looks to invest in mobile companies
Warburg Pincus, a private equity firm with $37 billion assets under management and a portfolio of more than 120 organizations, is looking to invest in mobile companies across a wide range of industry sectors.
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Why Walmart prioritizes Twitter for building brand reputation
SAN ANTONIO, TX – A Walmart executive at eTail West 2014 revealed how the company breaks out its marketing and corporate communication social strategies, with the latter heavily focused on Twitter.
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Facebook, WhatsApp hits roadblock as privacy groups file FTC complaint
Two privacy groups are asking the Federal Trade Commission to halt Facebook’s acquisition of WhatsApp, alleging it constitutes an unfair and deceptive trade practice by violating the messaging app’s users’ understanding of their exposure to online advertising.
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Mondel?z ups Facebook commitment following brand-building successes   
Mondel?z, already a big advertiser on Facebook, is consolidating the spend into a global strategic partnership as a way to drive value, gain early access to new ad products and make way for collaborative technology solutions.
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Mobile Minutes: Facebook Paper, secure smartphones, tablet shipments, Twitter
Today in mobile marketing – Facebook Paper has forever changed the way we build mobile apps; Post Snowden, secure smartphones on the rise; IDC cuts 2014 forecast for global tablet shipments; Why Twitter will never be a news organization.
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