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Why visual search’s next frontier could be chatbots, mobile concierges – Mobile Marketer

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March 31, 2016

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Why visual search’s next frontier could be chatbots, mobile concierges
With a plethora of big-name retailers already incorporating mobile visual search capabilities into their applications, the technology is likely to evolve in several ways this year, including integrating with messaging chatbots and mobile concierge platforms.
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Red Bull targets photophiles with first brand account on 500px
Sports and lifestyle media brand Red Bull Media House is the first marketer to tap into the potential of photography community application 500px with a verified account for sharing its high-quality images with fans.
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Beacon-equipped salons to target women during errand downtime
Beacon messaging is arriving at a number of nail salons thanks to beauty network Gloss Media, allowing brands to target customers with notifications on several applications while they are running errands.
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