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Why travel marketers must leverage city-specific targeting to increase ROI – Mobile Marketer

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June 9, 2015

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Why travel marketers must leverage city-specific targeting to increase ROI
As location-based targeting becomes more attractive to brands, the travel sector is perhaps best-suited to leveraging specific geofencing tactics to snatch consumers in nearby vicinities looking for last-minute activities or accommodations.
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Apple’s me-too Music service fails to address central issues
Apple yesterday unveiled plans to own an even bigger part of the mobile user’s day at its annual conference for developers with a reinvigorated push into music, news and search, but many of the reveals seemed more me-too than groundbreaking.
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WeChat introduces iBeacon to the media industry with CCTV partnership
WeChat and China Central Television are leading the charge in bringing iBeacon technology into the media industry with a recent pilot targeting tourists during the International Workers Day holiday.
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E Online airs first interview through Persicope to personalize broadcasts
E Online is bringing its celebrity interviews into the live-streaming realm with Periscope in an effort to further expand its audience and create a more personalized relationship with viewers on mobile.
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The eyes have it: 36pc still watch long-form mobile video: survey
Long-form mobile video is putting up an unexpected challenge for consumers’ eyeballs, with 36 percent of respondents in an Interactive Advertising Bureau survey saying they watch videos that are five minutes or longer on their phones daily or more frequently.
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