Why retail in-store winners zero in on more than sales
Although mobile has cemented its status as an important sales tool, retailers including Sephora, Home Depot and Walgreens are leveraging smartphones to enhance shopping experiences with features such as product reviews, item recommendations and in-store layout maps.
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The week ahead in mobile marketing: Data, personalization and a missed opportunity
Watch for marketers to quickly ramp up their use of data in the week ahead for more personalized mobile engagements. The presidential candidates will continue to show their prowess on social media while big brands will reveal how they are missing the opportunity for direct engagements with Super Bowl viewers. For the full forecast, watch this video.
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U.S. Bank deposits national sweepstakes to fuel community app downloads
U.S. Bank is driving engagement within its Your Community mobile application, which offers location-specific events and financial tips, by hosting a 16-day giveaway culminating in a $5,000 grand prize.
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E! packages mobile video for Instagram, teasing its upcoming episodes
E! News has been improving its video strategy on Instagram with branded clips, but most recently its been teasing upcoming news segments with highlights of what is to come.
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