Why mobile native advertising is key in connecting with users: MMA
Mobile native advertising is proving to be a more effective ad strategy in mobile with campaigns from Dunkin’ Donuts, Pandora and EA seeing significant results compared to other forms of mobile ads, according to the Guidance Report, Mobile Native Advertising by the Mobile Marketing Association.
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How Nike, Lucky Charms and JCPenney are winning on Tumblr
Brands such as Nike, Lucky Charms and JC Penney crushed it on Tumblr in 2015 with sponsored posts that drew significant engagement by pairing quick-hit visually appealing imagery with humorous copy – both unflinchingly brief.
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Motorsport.com races to mobile with news app for broader reach
Digital media brand Motorsport.com’s new application serves auto-racing fans with a comprehensive look at news tailored for smartphones as the brand responds to mobile’s growing pull for consuming content.
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Luxury Collection gets social with Beautiful Destinations campaign
Starwood Hotels & Resorts’ The Luxury Collection is adapting a social-first approach to invigorate its new brand identity.
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