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Why mobile is still not fully integrated in marketers’ approach: Forrester
Just 13 percent of marketers say mobile is systematically integrated into their marketing approach, reflecting ongoing struggles to measure the return on investment for mobile and to demonstrate its value beyond returns, according to a new report from Forrester Research.
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Jeep’s use of microsites and social media sparks heartfelt messaging
Jeep is creating a social media dialogue with fans through a microsite, user-generated content and a celebrity spokeswoman to celebrate its 75th anniversary and solidify a positive, uplifting image.
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Dubai Airports’ mobile strategy soars with new smartwatch app
Dubai Airports is streamlining experiences for travelers by rolling out a new smartwatch application that enables users to view their current flight status, gate information and departure time right on their wrists, suggesting that other travel hubs could soon target smartwatch wearers.
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Cartier flaunts simple yet sophisticated design via interactive touch points
French jeweler Cartier is raising awareness for its new Clé de Cartier timepieces among the affluent audience of Condé Nast’s Architectural Digest.
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