Why mobile-first TV shows will not work for broadcasters
Disney Channel and Viacom’s MTV have both embraced airing television shows via mobile before they hit the air. However, the long-term sustainability of this strategy with other broadcasters is unlikely.
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Honey Bunches of Oats targets Hispanics with music-themed mobile social campaign
Post Foods’ cereal brand Honey Bunches of Oats kicks off a music-themed campaign this week that simplifies engagement via a mobile-optimized micro site where consumers can upload a video of their dance moves.
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IPad Air Christmas day acquisition strategy a must for marketers
The iPad Air hit the shelves on Nov. 1 and already it is experiencing a strong reception, outpacing adoption rates for previous iPads, according to new data from Fiksu.
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Jockey rolls out mobile social sweepstakes to celebrate sports fans
Jockey is celebrating football fanatics and promoting its men’s Sport Performance underwear line by launching a mobile social sweepstakes that asks women to upload photos of the sports fans in their lives.
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Mobile minutes: Cameras, voice command, smartphones, teens
Today in mobile marketing – Cameras succumb to smartphone juggernaut ; Smartphone smackdown: Siri vs. Android voice commands; Smartphones take lead with 55pc of mobile phone sales; Teens are deserting Facebook, and they’re heading to places where their parents can’t find them.
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