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Why mobile delivery’s growth presents challenges this holiday season
The sheer volume of mobile shopping taking place this holiday season means that retailers must ready themselves for same-day delivery requests, something that has historically been a challenge for brands seeking cost-effective solutions.
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Bacardi Oakheart rushes goal with mobile-forward campaign targeting footballs fans
Bacardi is expanding a mobile-forward campaign for spiced rum label Bacardi Oakheart, reaching millennial males with digital takeovers on sports-focused Web sites at times coinciding with big games.
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Apple wants to mobilize Genius Bar via new app
In the latest example of how marketers are trying to find the best way to support customer service via mobile, Apple is reportedly working on an application that would bring its renowned Genius Bar experience to users.
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