Why messaging apps saw the biggest mobile wins in 2015
While innovations such as digital payments and new social media networks gained plenty of traction this year, messaging applications were the real winners in mobile, thanks to adaptability that yielded features such as money transfers and ordering Uber rides.
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Groupon brews up extended holiday cheer with Twitter tease
Groupon is increasing engagement on social media by teasing a Starbucks treat on Twitter, advising followers to continue checking its feed for a gift.
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Farmers Insurance brings consumers’ wildest claims to mobile microsite
Farmers Insurance is bumping up brand awareness by rolling out an omnichannel campaign containing Facebook carousel ads and a mobile-optimized site featuring consumers’ most interesting claims stories.
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Top 5 brand holiday efforts of 2015
This holiday season, luxury brands hoped to make deeper impressions by letting consumers interact and discover rather than simply push products.
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