Why messaging apps are striking gold with peer-to-peer payments
As mobile messaging applications struggle to disrupt the increasingly competitive space, one surefire way of attracting digitally-savvy users is by adding a commerce element that consumers can leverage in their day-to-day lives.
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Instagram demonstrates its effectiveness as advertising platform for app installs
Instagram is proving its place as a strong advertising platform to drive mobile application installs, with a click through rate of .8 percent compared to Facebook’s rate of .6 percent, according to Nanigans.
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Nike exercises mobile strength with high school football competition app
Nike is modernizing high school sports with a new mobile application that acts as a digital athletic competition for students to win a chance to attend The Opening at Nike’s headquarters.
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Lowe’s catches Santa in his tracks via smart home app
Lowe’s is spreading holiday cheer within its newest smart home mobile application by enabling users to leverage the brand’s first-ever Santa Tracker to prove Mr. Claus visited their homes and uncover his trail to the Christmas tree.
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