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McDonald’s bets on rich media to build Facebook following – Mobile Marketer

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March 25, 2014

McDonald’s bets on rich media to build Facebook following
McDonald’s latest mobile push reveals how the quick-service restaurant keeps ahead of the competition by investing in rich media ads to support its Facebook presence.
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Time Inc.’s InStyle emphasizes social sharing with digital revamp
Time Inc.’s InStyle magazine’s mobile and Web site redesign taps into social media, original content and personalized news feeds to take advantage of the growing traffic from smartphones and tablets.
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Nature Conservancy partners with WeChat to support global community building
Nonprofit The Nature Conservancy has teamed up with WeChat to make it easy for eco-minded consumers to get involved in conservation efforts and stay up-to-date on the nonprofits work.
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Dior enrolls consumers in digital beauty school to build product awareness
French atelier Christian Dior is letting enthusiasts become backstage pros by visiting its Backstage Makeup School to explore new products through content and tutorials.
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Mobile Minutes: GrubHub, Twitter #Music, HTML5, Pinterest
Today in mobile marketing – GrubHub boosts anticipated size of IPO; Twitter #Music pulled from app store, shutting down April 18; Half full or half empty? HTML5’s mixed outlook; Nearly everybody in digital advertising is calling Pinterest for a job.
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