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Should BlackBerry maker RIM exit the hardware business? – Mobile Marketer

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July 2, 2012

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Should BlackBerry maker RIM exit the hardware business?
Research In Motion’s problems are multiplying and the only way out may be for the company to exit the hardware business and focus on licensing its software, according to one analyst.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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July 26 webinar: Understanding post-download app engagement and transactions
Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from USA Today and sponsor Fiksu.
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Why is SMS not playing a bigger role in brands’ marketing efforts?
When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook the medium?
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Starbucks solidifies mobile advertising push with new timely campaign
Starbucks is no stranger to mobile advertising and is continuing to prove that the medium works for the company by running a new campaign that aims to bolster its VIA instant coffee sales.
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Valspar Paint helps consumers color match via mobile app
Valspar Paint is aiming to make home decorating easier and more customized for consumers with an iOS application that includes one-on-one consultations.
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Lamborghini, Four Seasons star in July Robb Report digital edition – Luxury Daily
Luxury Daily today – Lamborghini, Four Seasons star in July Robb Report digital edition; Top 10 luxury brand social marketers of Q2.
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Lauren Johnson promoted to associate reporter
Lauren Johnson has been promoted to associate reporter on Mobile Marketer and Mobile Commerce Daily.
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Delivering ad campaigns to every type of device
As U.S. smartphone penetration reaches parity with feature phones, the debate among marketers continues: for which type of phone should mobile assets and campaigns be designed and optimized?
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