Why Facebook still rules for engaging US online youth: Forrester
While teenagers insist just about any social media site is cooler than Facebook, these consumers still use the latter most and savvy marketers continue to boost their youth strategies with it, according to a new report from Forrester.
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Aldo unlaces Instagram influencers’ takes on holiday traditions
Footwear and accessories retailer Aldo is leveraging the influence of several social media gurus for its new holiday campaign, which offers unique spins on holiday traditions as well as a contest component for Instagram users.
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Smile Train makes holiday grouches smile with humorous holiday carols
Nonprofit Smile Train sends up holiday carols in a series of humorous, shareable mobile videos designed to bring out the giving spirit in holiday grumps.
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Hard Rock boosts geotargeting with behavioral data to reach vacationers
Hard Rock Café increased bricks-and-mortar traffic by 220 percent through the use of behavioral data and geotargeting, manifesting the potential these tactics have for restaurant chains.
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