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Why brands should roll out promoted hashtags with organic twists – Mobile Marketer

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April 2, 2015

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Why brands should roll out promoted hashtags with organic twists
As large and small brands alike fight for domination of social media applications such as Twitter, marketers should focus on dispersing new content via promoted hashtags that feature organic messages and authentic consumer reactions to keep buzz trending and entice more users to join the conversation.
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New York Times thinks small to reach readers on Apple Watch
The New York Times’ crafting of one-sentence stories specifically for Apple Watch users will extend the newsgathering organization’s efforts to cater to individual consumers, a growing priority for mobile marketers in the publishing industry.
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Fox terrifies social media users into seeing Poltergeist remake
20th Century Fox is taking a unique approach to marketing via mobile for the upcoming release of its remake of the classic film Poltergeist by terrifying unsuspecting social media users.
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ESPN gets personal with sports fans via responsive Web site
ESPN’s re-launch of its Web site with responsive design to mark its 20th anniversary reflects the sports network’s embrace of a mobile-first approach that aims to deliver a consistent, personal experience for highly engaged fans.
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GroupMe takes advantage of trending topics with new campaign
Microsoft mobile messaging application GroupMe is leveraging multiple popular themes with its new scavenger hunt contest in an attempt to stay relevant.
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