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Why brands could own social commerce, not the big platforms – Mobile Marketer

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March 28, 2014

Why brands could own social commerce, not the big platforms
While Twitter, Facebook and Pinterest are exploring ways to extend their reach into commerce, a growing number of big brands have their own social commerce programs, including Nike, QVC and Sephora.
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Resolution Media exec sees opportunity with log-in to improve mobile video tracking

SAN FRANCISCO – A Resolution Media executive at the ad:tech San Francisco 2014 conference dished on why digital log-ins will be key in helping brands and agencies justify mobile video ad spend.
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Kiip exec: Connected car advertising requires more discipline than mobile
SAN FRANCISCO – A Kiip executive at the ad:tech San Francisco 2014 conference said that the same rules for unobtrusive, contextually-relevant advertising in mobile will have a bigger impact in connected device experiences.
Please click here to read the entire story on Mobile Marketer

Burberry highlights craftsmanship, heritage in sunglass email blast
British fashion house Burberry is highlighting the craftsmanship behind its newest line of sunglasses with an email blast sent to subscribers.
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Mobile Minutes: Microsoft, Twitter and Billboard, Internet of Things, Android, Amazon
Today in mobile marketing – Microsoft CEO unveils office for iPad in mobile-app push; Billboard and Twitter partner to create ‘Billboard Twitter Real-Time Charts’; Consortium wants standards for ‘Internet of Things’; Data point: Android is on pace to take over the world by 2015; Amazon plans free streaming media service.
Please click here to read the entire story on Mobile Marketer

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