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Why brands could own social commerce, not the big platforms – Mobile Marketer


While Twitter, Facebook and Pinterest are exploring ways to extend their reach into commerce, a growing number of big brands have their own social commerce programs, including Nike, QVC and Sephora.
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Resolution Media exec sees opportunity with log-in to improve mobile video tracking

SAN FRANCISCO – A Resolution Media executive at the ad:tech San Francisco 2014 conference dished on why digital log-ins will be key in helping brands and agencies justify mobile video ad spend.
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Kiip exec: Connected car advertising requires more discipline than mobile
SAN FRANCISCO – A Kiip executive at the ad:tech San Francisco 2014 conference said that the same rules for unobtrusive, contextually-relevant advertising in mobile will have a bigger impact in connected device experiences.
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Burberry highlights craftsmanship, heritage in sunglass email blast
British fashion house Burberry is highlighting the craftsmanship behind its newest line of sunglasses with an email blast sent to subscribers.
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Mobile Minutes: Microsoft, Twitter and Billboard, Internet of Things, Android, Amazon
Today in mobile marketing – Microsoft CEO unveils office for iPad in mobile-app push; Billboard and Twitter partner to create ‘Billboard Twitter Real-Time Charts’; Consortium wants standards for ‘Internet of Things’; Data point: Android is on pace to take over the world by 2015; Amazon plans free streaming media service.
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