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Why brands are failing on Facebook – Mobile Marketer
By Staff reports
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Why brands are failing on Facebook
Despite a significant increase in the number of mobile-driven “Likes” on Facebook brand pages this year, many companies are still not optimizing their social experiences for mobile.
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App developers face potentially significant fines if they ignore privacy issues
The growing concern over a perceived lack of attention being paid to consumers’ privacy by mobile application developers comes with potential financial ramifications for the first time now that California’s attorney general office is suing Delta Air Lines over the issue.
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7-Eleven propels mobile efforts with timely SMS campaign
Convenience store chain 7-Eleven is leveraging its SMS database this holiday season to drive consumers in-store with a time-sensitive campaign.
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More than 20pc of mobile advertising to come from location-based search by 2017: study
With a growing focus on context and relevancy, local search is expected to play an increased role for mobile marketers in the next five years the next five years, according to a new study from Strategy Analytics.
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CVS continues push into mobile with new features on optimized site
CVS/pharmacy is focusing on enhancing its mobile Web site with new features to enhance the customer experience as it continues to ramp up its mobile strategy.
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Tags: mobile, mobile commerce, mobile marketing
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