Receive the latest articles for free. Click here to get the Luxury Daily newsletters.

Why brands are failing on Facebook – Mobile Marketer

By
December 10, 2012

Please click here to sign up for Mobile Marketer

Why brands are failing on Facebook
Despite a significant increase in the number of mobile-driven “Likes” on Facebook brand pages this year, many companies are still not optimizing their social experiences for mobile.
Please click here to read the entire story on Mobile Marketer

App developers face potentially significant fines if they ignore privacy issues
The growing concern over a perceived lack of attention being paid to consumers’ privacy by mobile application developers comes with potential financial ramifications for the first time now that California’s attorney general office is suing Delta Air Lines over the issue.
Please click here to read the entire story on Mobile Marketer

7-Eleven propels mobile efforts with timely SMS campaign
Convenience store chain 7-Eleven is leveraging its SMS database this holiday season to drive consumers in-store with a time-sensitive campaign.
Please click here to read the entire story on Mobile Marketer

More than 20pc of mobile advertising to come from location-based search by 2017: study
With a growing focus on context and relevancy, local search is expected to play an increased role for mobile marketers in the next five years the next five years, according to a new study from Strategy Analytics.
Please click here to read the entire story on Mobile Marketer

CVS continues push into mobile with new features on optimized site
CVS/pharmacy is focusing on enhancing its mobile Web site with new features to enhance the customer experience as it continues to ramp up its mobile strategy.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Related content: Measuring mobile video beyond the click-through rate – Mobile Marketer, “Leaky apps” controversy will force developer stance on privacy – Mobile Marketer, Best Buy, Facebook focus on next generation of mobile experiences – Mobile Marketer, Zatarain’s is first CPG brand to leverage beacons in-store – Mobile Marketer, Apple poised to surpass Google in indoor location-based services – Mobile Marketer,

Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply