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How American Eagle Outfitters provides customer value via beacons – Mobile Marketer

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October 16, 2014

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How American Eagle Outfitters provides customer value via beacons
American Eagle Outfitters, which has installed beacon technology in more than 100 locations, found that offering small, timely rewards for trying on clothes dramatically impacts behavior.
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BP, McDonald’s are betting on mobile to transform their images
Oil and gas company BP and quick-service restaurant chain McDonald’s are betting on the personal nature of mobile to help them transform their public images.
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Expedia reveals dependence of travelers on mobile devices: report
Expedia.com and Egencia, Expedia’s business travel brand, have released results from a global study on mobile-device-related behavior indicating consumers’ deep dependence on mobile devices while traveling.
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Random House excites Game of Thrones fans with interactive language app
Random House hopes to excite fans of hit fantasy series Game of Thrones with the launch of a new mobile application that teaches users to speak Dothraki, a fictional language found in the book series and on the popular HBO show.
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Citrix’s GoToMeeting watch app will spur wearables’ adoption in enterprises
Citrix’s move to make the GoToMeeting mobile application available on a new line of Android Wear smartwatches will boost wearables’ profile in the mobile-enterprise space.
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