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Why are mobile email open rates declining? – Mobile Marketer

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December 12, 2014

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Why are mobile email open rates declining?
Mobile email opens appear to be plateauing with less than half of emails opened on a mobile device in November, down from last year when the rate topped 50 percent, according to new data from Return Path.
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State Farm taps object recognition with CarCapture app
State Farm is leveraging object recognition technology and partnering with Edmunds.com to launch the CarCapture mobile application that allows users to snap a photo of the back of a car and instantly receive detailed information.
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United embraces paperless flight decks with iPhones for attendants
United Airlines, stepping up its move to create paperless aircraft and flight decks, is leveraging iPhone 6 Plus smartphones to help 23,000 flight attendants worldwide enhance the customer experience.
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Santa Fe leverages Instagram to reach mobile savvy culture vultures
The city of Santa Fe successfully leveraged Instagram in a social media campaign aimed at engaging younger audience on a national and international scale and promoting the New Mexico city in a way that complemented its reputation for the arts.
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