ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Why are mobile email open rates declining? – Mobile Marketer

Why are mobile email open rates declining?
Mobile email opens appear to be plateauing with less than half of emails opened on a mobile device in November, down from last year when the rate topped 50 percent, according to new data from Return Path.
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State Farm taps object recognition with CarCapture app
State Farm is leveraging object recognition technology and partnering with Edmunds.com to launch the CarCapture mobile application that allows users to snap a photo of the back of a car and instantly receive detailed information.
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United embraces paperless flight decks with iPhones for attendants
United Airlines, stepping up its move to create paperless aircraft and flight decks, is leveraging iPhone 6 Plus smartphones to help 23,000 flight attendants worldwide enhance the customer experience.
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Santa Fe leverages Instagram to reach mobile savvy culture vultures
The city of Santa Fe successfully leveraged Instagram in a social media campaign aimed at engaging younger audience on a national and international scale and promoting the New Mexico city in a way that complemented its reputation for the arts.
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