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Why are marketers not taking QR codes seriously? – Mobile Marketer

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May 23, 2012

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Why are marketers not taking QR codes seriously?
There is a prominent place for QR codes in the mobile space, especially when it comes to communicating with consumers on a one-to-one level. However, many marketers do not seem too keen on mobile bar codes and are not incorporating them into the marketing mix.
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Webinar on May 24: How Warner Bros. and Flixster generate revenue and consumption via mobile
Register for this free, hour-long webinar May 24 on how movie studio Warner Bros. and Flixster generate revenue and consumption via mobile. Panelists from Warner Bros., Flixster, comScore and sponsor MMA.
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Carl’s Jr. and Hardee’s push mobile with multichannel campaign
Carl’s Jr. and Hardee’s are using augmented reality, SMS and a mobile application to help promote Sony Pictures’ upcoming “The Amazing Spider-Man” film.
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House Beautiful enlists mobile to power Pinterest integration with print magazine
House Beautiful is enabling readers to pin images directly from its June issue to their Pinterest boards as a way to deepen engagement with readers.
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Pfizer, Meredith Corp. aim for healthy living via branded app
Pfizer’s Lipitor brand has partnered with Meredith Corp.’s EatingWell magazine on a mobile application that helps users manage their cholesterol with recipes and heart-healthy tips.
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Google CEO Larry Page: We’ve acquired Motorola Mobility
Google CEO Larry Page on the completed acquisition of Motorola Mobility – a landmark move for the search giant where it joins Apple as both a hardware and software player in the mobile space. Oh, do not forgot those 24,000 patents that come with the deal.
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Christian Louboutin shows collections, sketches in first app – Luxury Daily
Luxury Daily today – Christian Louboutin shows collections, sketches in first app; Louis Vuitton is most valuable luxury brand: Top 100 list.
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8 questions brands should ask about mobile app localization
Here are eight questions that brands should consider as they create their international mobile marketing strategies.
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