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Tod’s offers Italian short film on one condition: email, per favore
Leather goods manufacturer Tod’s is targeting consumers with a short film to promote its spring/summer collection and, in the process, building its email database.
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How branded personalities add oomph to the label
Creative directors and founders of brands such as Dolce & Gabbana, Gucci, Marc Jacobs, Donna Karan, Ralph Lauren and Tory Burch have that special personal touch that wins them brownie points with consumers. What is the magic recipe?
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Aloft Hotel hits high note with Napa Valley music festival
Aloft, Starwood Hotels & Resorts’ upscale chain, is hosting the exclusive Napa Valley live music festival called “Live in the Vineyard.”
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Why are luxury brands only developing iPhone apps?
Luxury brands are developing mobile applications because they are already aware that a complete marketing strategy requires mobile marketing, but practically the entire industry is having trouble grasping the fact that they need to reach more than just iPhone users.
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Wendy Brandes goes with Facebook for jewelry ecommerce
Fine jewelry designer Wendy Brandes drives sales and traffic to its ecommerce Web site via social media.
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Prada, Dolce & Gabbana and Facebook commerce – News briefs
Today in luxury marketing – Prada net profit reaches record high; Decision due in Dolce, Gabbana case; The fashion industry’s guide to Facebook commerce.
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Understanding the potential of in-store mobile media
The luxury retail market is the ideal proving ground for in-store mobile media, thanks to luxury shoppers’ demand for higher convenience, better service and unique shopping experiences.
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