Why Apple’s Passbook is a bigger must-have for marketers than ever
Many of the enhancements available in iOS 7 point to how Apple is addressing mobile wallets as enhancing the shopping experience with offers and in-store information rather than by enabling payments, where adoption has been slow.
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Lipton brews mobile social promotion to drive new product engagement
Unilever’s Lipton is marrying its mobile and social presence to promote a new line of hot and cold tea drinks.
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Nestlé builds brand with Bunny-fier photo app
Nestlé is tapping into the hot mobile photo-sharing market with an application for Nesquik that makes the photo upload process more interactive.
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Johnson & Johnson leverages new native ads in WebMD app
Johnson & Johnson is offering coupons for a number of its brands to users of the WebMD application as it leverages new native advertising opportunities.
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Mobile Minutes: Passwords, Bump, HTC and Blackberry
Today in mobile marketing – Say goodbye to the password; Google acquires mobile contact sharing app Bump; HTC confirms layoffs in Bellevue; BlackBerry bidders may want to carve up business – sources.
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