What the iPhone 5S must have to revitalize Apple’s smartphone strategy
The rumor mill surrounding the next iPhone launch has started grinding in earnest. But while iPhone launches always come with much anticipation, there is an added level of urgency this time around because Apple seems to have lost some of its magic touch.
Please click here to read the entire story on Mobile Marketer

White Castle beefs up “Slider-bration” promotion with 360-degree approach
White Castle is relying on a variety of channels, including mobile, digital and social to promote its ongoing “Slider-bration” initiative and further connect with consumers throughout the promotion.
Please click here to read the entire story on Mobile Marketer

Kraft Foods’ Oscar Mayer marries video, social through new app
Kraft Foods’ Oscar Mayer is leveraging mobile, video and social with a campaign that lets consumers create short video clips via an application.
Please click here to read the entire story on Mobile Marketer  
 
City of Newark aims to rake in tourism via multichannel marketing campaign
The city of Newark, NJ is launching a marketing campaign this week that lets consumers make cab reservations via their handsets and supports the Ironbound Business Investment District.
Please click here to read the entire story on Mobile Marketer
 
Metro makes print pages interactive with augmented reality
Daily newspaper Metro is using augmented reality to connect readers with content such as coupons and videos.
Please click here to read the entire story on Mobile Marketer
 
VooDoo BBQ works loyalty magic with app that rewards customers for purchases, referrals
VooDoo BBQ & Grill is rewarding customers for purchases and referrals via a new mobile application designed to increase loyalty.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free