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Which next-generation attribution strategies should marketers have on their radar? – Mobile Marketer

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June 20, 2016

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Which next-generation attribution strategies should marketers have on their radar?
As mobile attribution continues to be a hotly contested subject, brands will need to place a higher focus on a new generation of smartphone advertisements that consume less bandwidth, reach for higher standards and showcase how consumer resistance to intrusive ads can be sidestepped.
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LinkNYC unlocks contextual real estate’s potential with StreetEasy app partnership
Free municipal Wi-Fi network LinkNYC is enabling New York residents using its Internet access to open the StreetEasy mobile application on their smartphones and view available apartments in their vicinity, showcasing the potential of marrying real estate with mobile in a more pervasive way.
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Apple Pay digital ads fuel 26pc uptick in vending machine transactions
Smartphone shoppers that are shown digital ads promoting Apple Pay compatibility at point-of-sale locations are more likely to complete a transaction using their mobile devices and will potentially spend more money, according to a study conducted by USA Technologies.
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Mobile marketing in review: Almost human
Virtual reality and artificial intelligence could make digital marketing a less lonely consumer experience and marketers should act now to begin reimagining their engagements. Watch this video for the full analysis.
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