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Are mobile display ads overpriced? – Mobile Marketer

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December 13, 2012

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Are mobile display ads overpriced?
Advertisers can significantly overpay for mobile banner ads designed to acquire new customers, according to a new report from Marchex.
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Which is the go-to for mobile advertising: Interstitials or banner ads?
With the growth in mobile advertising, there is a debate going between the effectiveness of banner ads and interstitial ads. However, instead of viewing the ad formats separately, marketers should be looking at how the two complement each other.
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New York Times redesigns Android app for optimal reading experience
The New York Times has relaunched its mobile application that is designed and formatted for tablets and smartphones running on Android.
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Popchips leverages mobile to help military members connect with family
Popchips is helping members of the military stay in touch with family during the holidays via a mobile promotion in 460 retail locations.
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SMS conversations valued the same as phone calls: study
Forty-eight percent of consumers ages 18-24 say that a conversation relayed over SMS is just as meaningful as a phone call, according to a new study from Experian Marketing Services.
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