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Which better suits luxury consumers: mobile site or branded app? – Luxury DailyBy
Luxury hotel chain Ritz-Carlton has partnered with America’s Promise Alliance to participate in mentoring programs to support troubled youth.
Luxury lifestyle magazine Robb Report is making leaps from the printed pages into the digital sector, starting with an online video chat segment for Ferrari fans and collectors on Feb. 17.
Audi of America attributes innovation in marketing and technology as its main revenue drivers, pushing its year-over-year sales up 20 percent.
Many luxury brands are bolstering their mobile strategy by either developing a branded application or optimizing their sites for mobile devices. But which caters better to luxury consumers?
Luxury couture bridal designer Vera Wang continues to extend its presence in the bridal space with the launch of a collection for David’s Bridal.
Today in luxury marketing – St. Regis to debut in Thailand; Gilt Groupe teams with Nicole Richie; Hong Kong financial world eagerly awaits Prada IPO; Facebook averaged almost eight new registrations per second in 2010.
Brands are likely to see tablet formats emerge as the leader for all digital display delivered across platforms such as desktop, tablets and mobile. Traffic is the biggest indicator.
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