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What role do launch events play in a mobile device’s success? – Mobile Marketer

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October 23, 2012

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What role do launch events play in a mobile device’s success?
Apple is expected to launch its iPad mini today at what will likely be a well-orchestrated event. The manufacturing giant is the acknowledged expert at using such events to drum up excitement for its products, although other companies are increasingly copying the strategy.
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TailoredMail exec: Click-through rates up to 50pc higher for mobile-optimized emails
While the number of mobile users opening emails is quickly growing, the click-through rates for mobile remain low, according to new data from TailoredMail.
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Random House relies on iPad app to drive user engagement
Random House is letting consumers browse recipes and learn to make simple meals from food writer Nigella Lawson via a new iPad application.
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PayPal exec: Multichannel shoppers are a challenge in mobile – Mobile Commerce Daily
Mobile Commerce Daily today – PayPal exec: Multichannel shoppers are a challenge in mobile; Aeropostale puts mobile in the forefront of new concept store.
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Jersey Mike’s mobile loyalty program signs up 650,000 members
Since replacing its punch card loyalty program with a mobile-based version six months ago, restaurant chain Jersey Mike’s has signed up 650,000 members and seen key loyalty metrics improve.
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Fairmont site overhaul triggered by 300pc increase in tablet usage – Luxury Daily
Luxury Daily today – Fairmont site overhaul triggered by 300pc increase in tablet usage; Hugo Boss steps up blogger partnership though virtual dressing room.
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Q&A: Real-time intelligence is key to effective mobile strategy
During the recent MobileCon show this month in San Diego, the MMA and Syniverse hosted a dinner for industry leaders to discuss a relevant topic: how brands can build and execute a comprehensive mobile strategy.
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How national advertisers can penetrate mindshare at the local level
Progressive agencies and brands are now exploring the different aspects of local mobile advertising such as location capabilities and creative formats, and treating them as separate objectives within mobile.
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