What marketers risk by not taking a mobile-first approach
Marketers need to understand that mobile is no longer a nice-to-have and, while companies such as Gilt Groupe and Disney are seeing success thanks to their mobile-first approach, a majority of companies have yet to adopt the same mentality and are missing out on a big opportunity.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Olympics network problems point to issues, opportunities as mobile, social use skyrockets
Mobile users’ love of tweeting during live events has become a problem for wireless networks trying to meet network coverage demands as use swells during events such as the Olympics Games.
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Travel industry increased spend 200pc year-over-year: Millennial Media
The travel industry is constantly growing and marketers are increasingly implementing various mediums, including mobile advertising as a way to drive consumer engagement and brand awareness, according to new research by Millennial Media.
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49pc of tablet owners have clicked on an ad: study
New research from Frank N. Magid Associates, Inc. finds that almost half of tablet owners have clicked on an ad in the past 30 days, showing the opportunities available to marketers across multiple mobile screens.
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William Raveis tries for brand building via mobile apps – Luxury Daily
Luxury Daily today – William Raveis tries for brand building via mobile apps; Brian Atwood unleashes sex-fueled multichannel campaign to bolster brand image.
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Inviting opinion pieces on mobile marketing
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
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