What luxury-focused magazines can gain from tablet versions
Lifestyle magazines such as Robb Report, VIVmag, Elle, Town&Country, Veranda and Vogue have discovered the benefits of tablet versions of magazines, not just for themselves but for the brands within.
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Top 10 social media luxury marketers of Q3
Almost every luxury brand has a Facebook page or Twitter account, but at this point it takes a little more than just showcasing campaigns or breaking the latest collection to get consumer attention.
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Bergdorf Goodman seeks out male consumers with in-store events
New York-based department store Bergdorf Goodman is looking to up its number of male customers through a series of in-store events at its Fifth Avenue store over the next few weeks.
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Ritz-Carlton bolsters appeal with Breast Cancer Awareness spa promos
The Ritz-Carlton Hotel Co. is doing its bit for Breast Cancer Awareness Month with a new program at its spas that will benefit the Look Good … Feel Better organization.
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Gergé uses vintage cars, art to intrique Supper Club members for special-edition models
Swiss watchmaker Gergé tapped The Tonight Show’s Jay Leno and the Heritage Classics Motorcar Company for an event to highlight its latest collection.
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Louboutin, Barneys, Tiffany and Bloomingdale’s – News briefs
Today in luxury marketing – Barneys is unveiling a super limited-edition pair of Louboutins; Tiffany & Co. provides all the jewelry for Baz Luhrmann’s Great Gatsby remake; Bloomingdale’s stages NY campaign in Dubai.
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How mobile is bridging the gap between Internet and storefront
Half of the connections to the Internet are happening via mobile devices, with 20.97 million users per month searching for local information on their mobile browser alone.
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