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What luxury brands can learn from retailers on mobile – Luxury Daily

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November 8, 2011

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What luxury brands can learn from retailers on mobile
Since luxury brands are slow to adapt to mobile to begin with, department stores quickly got the upper hand in the medium. But that experience, trial-and-error and open-mindedness helped retailers to share a multitude of tips for closely-watching independent brands.
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Harrods bolsters in-store vibe with multimillion-dollar renovation
London-based department store Harrods is offering luxury brands a unique opportunity to reach affluent consumers at the point of purchase through in-store advertising options.
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Waldorf Astoria looks to turn historic Washington landmark into hotel, retail destination
Hilton Hotels-owned Waldorf Astoria is looking to transform the historic Old Post Office building in Washington into a hotel and retail destination in the heart of the United States capital.
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Vogue up 9.9pc year to date in fashion, beauty ad pages year to date
Condé Nast’s Vogue is up 208 advertising pages for high-end fashion and beauty brands this year to date, which is the largest paging and percent growth in the core and extended set, claims the magazine.
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Fendi, Ralph Lauren, Chanel target affluent Chinese tourists with ads in new magazine
A new print magazine joint venture by Observer Media Group and China Happenings will launch Nov. 12 targeting the affluent Chinese tourist in New York.
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Bottega Veneta, Yves Saint Laurent and Salvatore Ferragamo – News briefs
Today in luxury marketing – Women’s-only Bottega Veneta store unveiled on Madison Ave; Emily Blunt for YSL’s Opium; Ferragamo fetes new line; European shares hit by Italian political turmoil.
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New developer community to soon embrace mobile marketing
As mobile continues to experience staggering growth, content marketers may find that a DIY cross-platform app offering is a more viable option for ROI than custom app development.
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