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What Facebook’s dislike button means for marketers and their data – Mobile Marketer

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September 21, 2015

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Facebook is becoming an attractive advertising platform

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What Facebook’s dislike button means for marketers and their data
Revelations last week about the impending arrival of a dislike button on Facebook may have users excited, but the news also has the potential to aid brands’ advertising efforts through the collection of consumer data that can be used to improve targeting efforts.
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Century 21 tackles creative challenges of native video with strong results
Real estate firm Century 21’s use of text overlays and a strong call-to-action for a new mobile native video campaign is resonating, with more than 25,000 video views at a cost of $0.02 per view after the first five days.
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Beacon-enabled indoor navigation makes mark on trade show experience
Fashion trade show Panorama Berlin is the latest large event to leverage beacons to help navigate the experience via a mobile application, which 70 percent of users leveraged more than once.
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