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Wendy’s propels brand with incentivized mobile, social push – Mobile Marketer

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April 4, 2013

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Wendy’s propels brand with incentivized mobile, social push
Wendy’s is enticing consumers to learn more about its new Flatbread Grilled Chicken sandwich and connect with the brand on Twitter through an interactive mobile social campaign.
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Weather Channel revamps iPhone app with live tiles for increased relevancy
The Weather Channel has revamped its iPhone and iPod touch application to make it more personalized and relevant, with display live tiles on the home screen providing users with immediate access to radar, forecasts and new video.
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Coors Light segments NASCAR fans through app sponsorship
MillerCoors-owned Coors Light has inked a year-long deal with Turner Broadcasting, which includes a sponsorship of the new NASCAR Mobile 2013 applications.
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Mobile ties with TV in reach for millennials: study
Mobile devices and television each grab the attention of 94 percent of millennials per week, pointing to the need for seamless cross-channel marketing nowadays, according to a new study from Experian Marketing Group.
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