FTC’s carrier billing report impacts burgeoning mobile payments methods
A new report from the Federal Trade Commission has implications for the mobile payments industry by calling out growth areas such as direct carrier billing and charges billed through a mobile application or site.
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Weinstein Studios bets on Kik to build word-of-mouth for The Giver
Film studio The Weinstein Company chose social messaging application Kik over its competitors – several of which have much larger user bases – to promote the film adaptation of Lois Lowery’s novel The Giver due to the app’s photo-sharing capabilities and emerging presence.
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Zillow and Trulia combine resources to up industry ad sales
Zillow has entered into a definitive agreement to acquire Trulia for $3.5 billion, forming what may be the biggest player in digital home search and laying the groundwork for a more aggressive push into digital real estate advertising.
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LSN Mobile’s Local on the Go app unifies local news from major US cities
Mobile media company LSN Mobile has replaced their Local News mobile application with a more unified Local on the Go app, providing local news, weather and sports by city, according to the user’s preference, to give local coverage a single host.
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Lincoln targets mobile shoppers with redesigned, interactive site
A redesigned mobile Web site for the Lincoln car brand that includes interactive features helps parent Ford Motor Co. reach out to increasingly Internet-savvy mobile car shoppers as part of an effort to launch a new era for the brand.
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Sears’ back-to-school social campaign punches with comedic slang
Retailer Sears is attracting shoppers with comedy in its back-to-school promotional campaign, focusing on stereotypical crush scenes from the first day of school in a series of YouTube videos that includes a social hashtag.
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Privacy top issue in mobile tracking, PunchTab survey shows
Privacy concerns would keep half of consumers from permitting retail mobile trackers to know their location, according to a survey by the PunchTab marketing firm.
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