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WeChat offers underused direct-marketing possibilities for brands: L2 – Luxury Daily

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June 20, 2016

Michael Kors WeChat platform

Michael Kors WeChat platform

Wait time between runway and retail is consumer turn-off: Fashionbi
Technological innovations including ecommerce and social media have created a domino effect of consumerism, creating fertile ground for the see-now, buy-now movement.
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Dior Homme captures today’s urban aesthetic in portraits for winter ads
French fashion house Christian Dior is showing the rebellious energy of its menswear collection in its latest Dior Homme advertising campaign.
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WeChat offers underused direct-marketing possibilities for brands: L2
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
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Vacheron Constantin portrays traveling spirit with international imagery
Swiss watchmaker Vacheron Constantin is journeying around the globe to reveal the travel-ready qualities of its Overseas timepieces.
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BMW highlights sheer driving pleasure with look to future
German automaker BMW is sharing its vision of the brand’s future.
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Sephora smells fragrance success with personalized mobile quiz
LVMH’s Sephora is ramping up sales for the Pinrose fragrance collection by providing a sneak peek on Snapchat of a mobile-optimized quiz designed to find users’ ideal scents and enabling quiz-takers to click through to make a purchase.
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Top 5 brand moments from last week
From the musical to the entomological, luxury was buzzing with new ideas.
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Saint Laurent, Chanel, Loewe and Audi – Live news
Luxury Daily’s live news from June 17 – YSL teases upcoming ad campaign by Anthony Vaccarello; Chanel heads to Studio Chance for fragrance casting call; Loewe shows dedication to art, culture at second annual Ibiza Summer Shop; Audi tests gamers’ endurance in 24-hour video game racing challenge.
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Tom Ford, Pitti Uomo, Sunset Boulevard and VW – News briefs
Today in luxury marketing – Tom Ford Beauty: Lauder’s next blockbuster; At Pitti Uomo, a few shirts and a sportswear slant; Sunset Boulevard: From louche to luxury; Porsche-Piech clan close ranks ahead of VW annual meeting.
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Story is key to wooing today’s affluent consumer
The luxury market is one that shifts constantly. In the current post-recession world, it seems we are moving away from a label-conscious culture where established brands have dominance to a more value-focused approach where people seek what is authentic and unique.
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