Webinar on Sept. 24: Last-minute tips for effective 2015 holiday mobile marketing
While most brands and retailers already have their holiday mobile strategy and tactics in place, marketers need to take one last look at the ever-changing mobile landscape to ensure effective branding and customer acquisition and retention throughout the holidays. Mobile marketers should also look into leveraging location-based mobile advertising for driving incremental traffic to their stores.
With a consumer base that uses smartphones and tablets for nearly every aspect of life and has come to possess a here-and-now attitude, marketers need to address mobile with a no-holds-barred approach this holiday season.
“This holiday season will be yet another litmus test for marketers and retailers to prove that they understand how consumer shopping behavior over the holidays is evolving,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York. “Mobile has become a stand-in word for convenience, its chief feature being instant gratification. Not understanding this shift in thinking could cost marketers big this year.”
This hour-long webinar on Thursday, Sept. 24 at 2 p.m. to 3 p.m. ET will offer expert advice on last-minute tweaks to mobile efforts that can really drive a marketer’s bottom-line.
YP is the webinar sponsor.
This free webinar on Sept. 24 is part of a continuing series that Mobile Marketer produces.
Panelists
Ryan Grogman, vice president, Boston Retail Partners
Doug Platts, vice president of search strategy, iCrossing
Luke Edson, senior vice president of national markets, YP
Moderator:
Chantal Tode, senior editor, Mobile Marketer and Mobile Commerce Daily
Themes
? The one mobile marketing tactic to avoid this holiday season
? Which mobile ploy will be a game-changer this holiday season?
? Checks and balances that should be in place: Are marketers ready for the crush of traffic and enhanced expectations?
? How should marketers best sync mobile with the overall holiday marketing strategy including location-based to create a seamless omnichannel experience?
? How can marketers drive incremental revenue and store traffic via location-based advertising?
? When it is all over, outside of revenue, how will marketers measure success in mobile and location-based advertising? New customers acquired? Number of engagements?
? Post-holiday mobile marketing: What pieces need to be in place to continue the customer dialogue beyond this season?
The panelists will take questions from the attendees.
Attendees to this free webinar on Thursday, Sept. 24 can request a copy of the presentation deck.