Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns
As the ubiquity of smartphone devices grows, so does the interest and acceptance of location-based marketing. However, can retailers and marketers take advantage of these opportunities and adapt to this ever-evolving channel?
“As retailers and brands are increasingly discovering, location awareness and action are the true promise of mobile,” said Mickey Alam Khan, editor in chief of Mobile Commerce Daily and Mobile Marketer, New York.
“This webinar will offer examples of how retailers such as Kiehl’s used location-based marketing to boost customer loyalty and drive extra sales — both critical requirements in today’s hardscrabble economy,” he said. “Like real estate, most marketers will soon realize that mobile is all about location, location, location.”
The webinar is part of a continuing series that Mobile Commerce Daily produces.
Themes
• Data on consumer acceptance of location-based marketing from the latest Harris poll titled “The Alert Shopper III”
• A set of best-practice tips for location-based marketing
• A case study of how skincare retailer Kiehl’s used location-based SMS marketing to increase customer loyalty and drive incremental purchases
• The future of mobile marketing: From SMS to mobile wallets – where is the industry headed?
Panelists
Frances Grant, vice president of marketing, Kiehl’s
Tory Diamond, director of CRM, Kiehl’s
Kathryn Koegel, chief of insights, Primary Impact
Alistair Goodman, CEO, Placecast
Moderator
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
Sponsor
Placecast
Attendees to the webinar can request a copy of the deck.