Webinar on Oct. 27 with Jaguar: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector
Looking to drive sales in-store via mobile marketing? In order to do so and generate higher-than-industry-average results from mobile campaigns, context is key.
Contextual relevance means getting the right ad – search, display or messaging – in front of the right user and connecting all the dots so that marketing dollars spent lead to ROI in terms of sales. Automotive brands really understand this mantra and are incorporating hyperlocal advertising, since consumers’ location is most indicative of what they are doing or plan to do. Sponsored by the Mobile Marketing Association, this hour-long free webinar on Thursday, Oct. 27 at 2 p.m. to 3 p.m. ET will offer expert advice how retailers can learn from the automotive industry’s use of hyperlocal advertising and put it to use as a means of driving sales in-store.
“Considering that half of mobile search queries have a local intent and 88 percent of those who look for local information on their smartphones take action within a day, according to Google, hyperlocal advertising must be included in retailers’ and brands’ mobile marketing mix, especially for driving in-store sales,” said Giselle Tsirulnik, senior editor on Mobile Marketer and Mobile Commerce Daily, New York.
“The success of mobile campaigns as a means of driving sales in-store depends highly on taking advantage of context, which is closely tied to location,” she said. “This webinar is designed to help retailers master the art of hyperlocal advertising to drive in-store sales as well as for branding, customer acquisition and retention.
“With the automotive sector relying heavily on hyperlocal ads, retailers can learn from specific examples that will be covered during the webinar and really understand what it means to launch contextually-relevant mobile campaigns.”
This free webinar on Oct. 27 is part of a continuing series that Mobile Commerce Daily produces.
Panelists:
Steven Majewski, national marketing manager at Jaguar Canada
Michael Becker, managing director for North America at the MMA
Margaret Glover-Campbell, vice president of marketing and PR at Poynt
Giselle Tsirulnik, senior editor on Mobile Marketer and Mobile Commerce Daily, will moderate.
The MMA, a global nonprofit trade association representing all players in the mobile marketing value chain, is the webinar sponsor.
Themes:
? What it means to launch contextually-relevant mobile campaigns
? How brands and retailers can use context to connect directly with consumers
? Jaguar case study
? Specific examples on how these campaigns can generate higher-than-industry-average results
? Best practice tips for driving in-store sales using hyperlocal ads