Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Webinar on May 24: Benchmarking 125 Mcommerce Sites and Apps across 13 Retail Categories

By
May 23, 2011

Victoria's Secret mobile site

Click here to register for this free webinar

Register now for this exclusive hour-long free webinar on May 24 at 2 p.m. ET that benchmarks 125 retailer mobile commerce Web sites and apps across 13 verticals.

In this webinar helmed by FitForCommerce CEO Bernardine Wu and supported by Digby CEO Dave Sikora and TRUSTe senior director Janet Jaiswal, attendees will learn how mobile ready the surveyed retailers are, who manages the mobile medium internally, how they got to market, and what successes and issues they have had once in market.

“Shoppers who have been satisfied with a mobile site are 32 percent more likely to buy online from that retailer, and 31 percent more likely to make a purchase offline,” Ms. Wu said.

The webinar will also discuss why some retailers are not mobile, the road blocks ahead and the issues they face.

TRUSTe, San Francisco, is the webinar sponsor.

The FitForCommerce Mcommerce Index covers 125 mobile commerce sites and 100 best practice and criteria. The 13 categories include apparel/accessories, luxury apparel, discount and auction sites, general/department, gifting, healthy/beauty, mass merchant, specialty, travel, office supplies and books and media.

FREE WEBINAR

Date and time: 2 p.m. – 3 p.m. ET, Tuesday, May 24, 2011

Sponsor: TRUSTe

Topic: Benchmarking 125 Mcommerce Sites and Apps across 13 Retail Categories

In this free webinar helmed by FitForCommerce CEO Bernardine Wu and supported by Digby CEO Dave Sikora and TRUSTe senior director Janet Jaiswal, attendees will learn:

– How mobile ready the surveyed retailers are
– Who manages the mobile medium internally
– How the surveyed retailers got to market, and what successes and issues they have had once in market
– Why some retailers are not mobile, the road blocks ahead and the issues they face
– Security issues that need to be overcome
– Resolution of privacy concerns
– Best-practice tips on getting started in mobile commerce, capabilities on which to focus and the business case for further investment

The FitForCommerce Mcommerce Index covers 125 mobile commerce sites and 100 best practice and criteria. The 13 categories include apparel/accessories, luxury apparel, discount and auction sites, general/department, gifting, healthy/beauty, mass merchant, specialty, travel, office supplies and books and media.

Speakers:
Bernardine Wu, CEO, FitForCommerce
Dave Sikora, CEO, Digby
Janet Jaiswal, senior director, TRUSTe

Moderator:
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily

Click here to register for this free webinar

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , , ,

You can leave a response, or trackback from your own site.

Leave a Reply