Webinar Oct. 24: The Children’s Place, TigerDirect.com share mcommerce holiday strategy
While most brands and retailers already have their holiday mobile commerce strategy and tactics in place, consumer response to the current economic situation may require tweaks and adjustments for effective customer acquisition and retention.
Building on last year’s momentum, expectations are that one out of two consumers nationwide may shop or buy with a mobile device this year, rendering the cost of not getting holiday mobile commerce right pretty high. This hour-long webinar on Wednesday, Oct. 24 at 2 p.m. to 3 p.m. ET will have senior executives from GNC, The Children’s Place, True Action and sponsor Branding Brand offer expert advice on last-minute tweaks to mobile commerce efforts that can really drive a retailer’s bottom-line.
“Mobile commerce is the brightest spot in digital retail, and this season will prove that retailers, marketers and financial institutions that let consumers shop when and how they want untethered to a cord or computer will generate positive mobile commerce sales,” said Mickey Alam Khan, editor in chief of Mobile Commerce Daily and Mobile Marketer, New York.
“Consumers this holiday season are not only expected to shop on mobile devices such as smartphones and tablets and via sites and applications, but also come under the influence of mobile to walk into stores to make purchases or shop for merchandise,” he said.
“This webinar with expert advice from retailers such as GNC and The Children’s Place is designed to help marketers, retailers and financial institutions and all those with a stake in holiday retail to check if their mobile commerce strategy and tactics are in the right place. There is little room for error with mobile commerce over the holidays since consumer expectations are considerably higher than last year.”
The free webinar on Oct. 24 is part of a continuing series that Mobile Commerce Daily produces.
Panelists:
Jeff Hennion, executive vice president and chief marketing officer and ecommerce, GNC
Mike Depuis, vice president of ecommerce at The Children’s Place
John Sheldon, senior vice president of strategy and planning, True Action
Chris Mason, cofounder/CEO, Branding Brand
Moderator:
Mickey Alam Khan, editor in chief, Mobile Commerce Daily and Mobile Marketer
Themes
? The one mobile commerce tactic guaranteed to annoy holiday-focused consumers this year – and what it means for marketers, retailers and financial institutions
? Checks and balances in place – or is a mobile site or app crash waiting to happen? Are retailers and marketers ready for the crush of traffic and enhanced expectations?
? Is the holiday mobile marketing – creative, offers and list – synced with the retailer and marketer’s branding and customer outreach messaging – or will dissonance cause trouble in last-mile execution?
? GNC case study
? The Children’s Place case study
? Post-holiday mobile commerce: what pieces need to be in place to continue the customer dialogue beyond this season?
? Which mobile ploy will be a game-changer this holiday season?
The panelists will take questions from the attendees.
Attendees to this free webinar on Oct. 24 can request a copy of the presentation deck.
WEBINAR DETAILS
Date and time: Wednesday, Oct. 24, 2 p.m. – 3 p.m. ET
Topic title: GNC, The Children’s Place share mcommerce holiday strategy
Summary: What nutritional products chain GNC and apparel retailer The Children’s Place are doing for holiday mobile commerce as well as five last-minute holiday mobile tips for marketers and retailers to stand out
Themes
? The one mobile commerce tactic guaranteed to annoy holiday-focused consumers this year – and what it means for marketers, retailers and financial institutions
? Checks and balances in place – or is a mobile site or app crash waiting to happen? Are retailers and marketers ready for the crush of traffic and enhanced expectations?
? Is the holiday mobile marketing – creative, offers and list – synced with the retailer and marketer’s branding and customer outreach messaging – or will dissonance cause trouble in last-mile execution?
? GNC case study
? The Children’s Place case study
? Post-holiday mobile commerce: what pieces need to be in place to continue the customer dialogue beyond this season?
? Which mobile ploy will be a game-changer this holiday season?
Panelists
Jeff Hennion, executive vice president and chief marketing officer and ecommerce, GNC
Mike Depuis, vice president of ecommerce at The Children’s Place
John Sheldon, senior vice president of strategy and planning, True Action
Chris Mason, cofounder/CEO, Branding Brand
Moderator
Mickey Alam Khan, editor in chief, Mobile Commerce Daily and Mobile Marketer
Sponsor
Branding Brand
The panelists will take questions from the attendees.
Attendees to this free webinar on Oct. 24 can request a copy of the presentation deck.