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Webinar: Mobile Marketing in 2010: Up, Down or Flat?By
Mobile Marketer will host an hour-long free outlook webinar on Wednesday, Dec. 2 from 2 p.m. ET to 3 p.m. ET to discuss how mobile marketing will fare in 2010 for effective campaign planning and management. HipCricket is the sponsor.
Google’s planned acquisition of mobile advertising network AdMob for $750 million in stock should leave no one in doubt that mobile advertising has been recognized for its potential and power in the marketing mix.
Will the Google-AdMob deal be a precursor of more to come in the year ahead? What opportunities and challenges will mobile marketing offer as more consumers switch to smartphones and become more accepting of marketing, content and commerce messages?
More to the point, how should marketers and agencies adapt to this changing landscape where more consumers are moving their work and personal chores to mobile devices? What role will mobile play in driving traffic to other channels?
At the same time, the world will still have far more feature phones, all capable of receiving and sending SMS – the workhorse of mobile advertising and marketing.
So, expect brands and agencies to continue to use SMS, mobile display ads, applications, in-game ads, search, location-based services and other mobile channels to help with overall branding and customer acquisition and customer retention efforts.
To discuss these issues, Mobile Marketer has assembled a panel of experts from organizations such as HP, The Weather Channel, Draftfcb, Interactive Advertising Association, HipCricket and Laura Marriott, former president of the Mobile Marketing Association. Mobile Marketer’s Mickey Alam Khan will moderate.
HipCricket, a mobile marketing firm in Kirkland, WA, is the sponsor of this webinar.
The webinar will start at 2 p.m. ET and end at 3 p.m. ET. Attendance is free. Registrants can ask questions – via the chat box – while the webinar is in progress and as panelists speak.
Below are more details on the webinar.
Mobile Marketing in 2010: Up, Down or Flat?
Experts Offer Strategic Advice for Campaign Planning and Management
Date and duration
Wednesday, Dec. 2, 2009, 2 p.m. ET to 3 p.m. ET
If the steady launches of campaigns, smartphones, applications and sites are any indication, 2010 is expected to be a banner year for mobile advertising, marketing, media and commerce.
Brands and agencies have grown increasingly comfortable with including SMS, mobile banner ads, mobile sites and mobile applications in their overall marketing mix – and so have consumers in their interactions with these marketing messages. Also, the medium has become more measurable, making mobile an ideal complement to branding and customer acquisition and customer retention efforts.
Such is the enthusiasm for mobile that search giant Google decided to buy leading mobile ad network AdMob for $750 million in stock – the third-largest acquisition in Google’s history after the DoubleClick and YouTube purchases.
Other players such as Yahoo and Microsoft have also invested millions of dollars into mobile, recognizing the potential of the medium and the ubiquity of mobile devices.
However, mobile is estimated to receive only 1 percent of all marketing budgets – versus about 12 percent for online – despite the fact that more consumers are conducting work and personal chores on their mobile devices.
For that budgetary allocation to increase, issues such as SMS campaign provisioning and deployment, opt-in permissions, metrics, client education and location-based privacy concerns must be addressed.
This webinar will discuss the opportunities and challenges that lie ahead for marketers, agencies and publishers looking to include mobile into their marketing mix as more budgets and consumers move to interactive media.
The topics under discussion include:
Are mobile marketing’s benefits obvious to brands and agencies?
Where will the key opportunities for mobile lie in 2010?
What, if any, upcoming challenges can marketers expect with mobile?
Strategic advice for mobile program and campaign planning and management
Best-practice tips for mobile inclusion in multichannel marketing efforts
Where to invest in mobile next year?
To discuss these issues, Mobile Marketer has brought together a panel of industry experts:
Jay Dark, manager of mobile for worldwide corporate marketing, HP
Craig Etheridge, vice president of emerging platform ad sales for mobile and international, The Weather Channel
Kim Luegers, director of media innovation, Draftfcb’s MC Media
Joe Laszlo, director of research, Interactive Advertising Bureau
Eric Harber, president, HipCricket
Laura Marriott, mobile consultant and former president, Mobile Marketing Association
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
The moderator will take questions while the panelists are presenting to keep the webinar lively. A common deck with respective talking points will be prepared for display and distribution.
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